Women’s Groups Plan to Attend Viacom Stockholders’
Meeting to Address Negative Imagery

Date: Tuesday, May 29, 2007
By: Sherrel Wheeler Stewart, BlackAmericaWeb.com

On Wednesday, a coalition of women's groups will take their campaign to remove indecent lyrics and images from the airways to the leaders of one of the nation's largest media companies -- Viacom, the parent company of BET and MTV.

Janice Mathis, southern regional director of Rainbow PUSH, and E. Faye Williams, executive director of the National Congress of Black Women, both Viacom stockholders, will join with about 40 other women making a stand at the meeting at 10:30 a.m. in New York at the Millennium Broadway Hotel.

"There ought to be new standards of decency for our airways," Williams told BlackAmericaWeb.com. She heads the organization formerly led by the late C. Delores Tucker, who began challenging the explicit content in videos and lyrics
more than 20 years ago.

"We are for free speech, but we want decent speech. That line has long been crossed, and it's time to do something about it," Williams said.

Williams had been raising the issue long before the Don Imus incident in April,
when the former radio shock jock stirred a national tempest after referring to members of the Rutgers women's basketball team as "nappy headed hos."

Melanie Campbell of the National Coalition for Black Civic Participation said the problems with images and speech on the airways goes beyond Imus.

"Imus was a wake up call for all of us," Campbell told BlackAmericaWeb.com. "We have
to call on Congress and media executives to look at the definition of decency on our airways."
Since the Imus incident, Campbell has been spearheading an effort among female leaders from
coast to coast who meet in a conference call every Tuesday to plan the strategy for attacking
the problem. "

We have to call on all the people of good will to come together," she said.

The coalition includes sororities, the YWCA, National Organization for Women, Rainbow PUSH, the National Congress of Black Women, the National Coalition for Black Civic Participation and many more.

"We have to look at who's making money off of these sexually explicit lyrics and videos," Campbell said. Popular hip-hop singers and rappers would be replaced quickly if for
some reason they dropped off the scene. "So that's why we have to go to the corporate
leaders," she said.

Viacom spokeswoman Kelly Andrew referred BlackAmericaWeb.com to the networks because they decide on programming. Attempts to reach officials with
BET and MTV were not successful.

Both MTV and BET continue to be huge moneymakers for Viacom.

According to the company's April letter to shareholders, MTV is the world's largest television network and 2006 marked the 15th consecutive year for MTV as the number-one rated, 24-hour ad-supported cable network for young people ages 12-24 in the U.S.

For BET, 2006 was a history-making year with strong ratings, the emergence of
BET J, the re-launch of BET International and further expansion into broadband
and mobile distribution. BET held its rank as the number one rated cable network
n total day and in weeknight primetime among black households, according the shareholders letter.

Topping the list of hits was "American Gangster," the critically-acclaimed series
that profiles an infamous crime figure each week through the use of archival
footage, photographs and interviews with people familiar with their various cases.
It quickly grew to become cable's number-one weekday original series among
black households and blacks ages 18-34.

Mathis of Rainbow PUSH, said she is encouraged by some of the recent signs of change.

"Just recently, CBS radio announced a list of 40 rap and rock songs they are not going to play any more, and Linda Johnson decided that she didn't want Ludacris
on the cover of her magazine," Mathis told BlackAmericaWeb.com. "I think this is the way we've got to change. We want to start change without regulation.

She said this is not a personal issue with rappers or hip hop artists.

"You have a right to express yourself, and the marketplace has a right to judge
with their dollars," she said.

Mathis said the time is right for change. Companies like Viacom have access to measure what their customers are viewing. As viewers and music consumers
make their choices, the companies will have to respond to the changing market place, she said.

"This is not about a confluence of middle aged black women," she said. "This is about capturing the attention of individuals who decide what all of us hear, read
and see."

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